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Kaspersky, in conjunction with UAE’s NASR Esports, has fortified its strategic alliance aimed at amplifying cybersecurity literacy among the gaming community. The ongoing effort is a vital component of Kaspersky’s global “Fearless Gaming” campaign, designed to bolster esports entities and enlighten gamers on safeguarding themselves both digitally and physically.
The alliance offers a unique platform enlightening gamers about the paramountcy of cybersecurity, emphasizing the protection of their high-end PCs, in-game valuables, confidential data, and more – ensuring smooth performance sans interruptions. Central to this partnership are exclusive event participations, comprehensive digital content dissemination, and proudly showcasing the Kaspersky emblem on NASR Esports team’s jerseys.
Kaspersky’s specialists have noted that cybercriminals have tactically taken advantage of trending game titles, orchestrating over 7 million attacks primarily aimed at younger gamers in 2022. There’s no software devoid of vulnerabilities. Elements such as in-game data and digital currency might become potential targets, leading to data breaches, identity thefts, phishing deceits, among other threats. Unmonitored hardware can also inadvertently pave the way for cyber exploitation and online bullying. The central objective of the Kaspersky-NASR Esports joint venture is to arm gamers of all age demographics with the requisite awareness, robust practices, and tools to courageously play while warding off sinister online maneuvers that might jeopardize their safety.
Lalit Vase, the driving force behind NASR Esports, shared his zeal about being part of Kaspersky’s Fearless Gaming vision, underscoring the pivotal role of cybersecurity consciousness in the gaming sphere. He highlighted their commitment to fostering gaming talent by offering them the optimal environment for flourishing. For the realization of genuine empowerment, safeguarding them remains of utmost significance, especially in the competitive esports domain. NASR Esports is unwavering in its mission to tackle this through their association with Kaspersky.
Rob Langford, overseeing Brand Partnerships at Kaspersky, voiced concerns regarding the preservation of digital privacy, particularly among the younger gaming enthusiasts. A seasoned gamer is often a target of more intricate cyber threats. Enhancing cybersecurity cognizance across the board is essential to quelling these apprehensions. Their combined efforts with NASR Esports aim to realize this vision. The pinnacle ambition of Kaspersky’s “Fearless Gaming” movement revolves around shielding gamers amidst the proliferation of ambiguous cyber menaces.